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First Utility rebranded as Shell Energy, set to offer 100% renewable energy

Tuesday, 26 March 2019

Kumara Rathnam

Royal Dutch Shell has rebranded First Utility as Shell Energy and said it has switched all the supplier’s residential customers in the UK to 100% renewable electricity (green default).

The brand change comes a year after Shell acquired First Utility. The company said a survey of UK household electricity bill payers found that almost 60% wanted to power their homes with electricity from renewable energy sources. This is expected to increase the demand for REGOs in the UK and may also induce ...

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