The tech companies discover their green conscience

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Power consumption and the carbon footprint of the digital industry is huge: Google, Microsoft and the streaming services are coming under pressure.

According to The Shift Project think tank, the digital industry is already responsible for almost four percent of global emissions; environmentalists expect this to double over the next ten years given the increasing number of data centres.

Streaming is particularly electricity intensive, with streaming platforms such as Netflix, Amazon Prime, Youtube and also video conferences with Skype having higher intensities than sea...